Experiential Design - Task 1: Trending Experience

24.9.2024 - 15.10.2024 / Week 01 - Week 04
Tan Zhao Yi / 0363285
Experiential Design / Bachelor of Design (Hons) in Creative Media
Task 1: Trending Experience


LIST








INSTRUCTION



LECTURE

Lecture 1: AR Design Workshop

Introduction to XR
  • Mobile phone extends information, VR extends experience, and AR extends visual
Activity: Launch google.com on your phone browser search for dinosaur or dog, cat, tiger View in 3D View in AR (Life Size).

  • Designing for AR: Marker Based / Marker-less
  • Design Components: Design thinking (UX Design) + Human Computer Interaction (Usability + Interaction Design)
  • Design Thinking: Empathise > Define > Ideate > Prototype > Test

Lecture 2: Designing Experiences
  • User Mapping
  • Journey Map

XD
  • Involves designing products, services, processes, events, and environments.
  • Prioritizes quality of user experience and culturally relevant solutions.
  • Involves a cross-discipline approach, not tied to a single design discipline.
  • Considers multiple aspects such as product, packaging, retail environment, and employee presentation.
  • Aims to improve the overall experience of interacting with a product or service.
UX vs XD

  • Empathy Map
    • A tool used to articulate what we know about a particular type of user
    • Externalizes user knowledge in order to create a shared understanding, and aid in decision making

Activity: Journey Map
We form a group of 7 and create our own journey map of a random place. We chose theme park as our topic, then we download a template on Miro to work the journey map out.
Journey Map - Miro link: https://www.figma.com/board/eFuBskPZU65oVaP2rQxiGy/User-Journey-Map-Template-(Community)?node-id=0-1&t=4omyR4IF79QJ8dul-1

Feedback: Not clear enough, could list out the gain point and pain point or else viewers have to read everything again to figure that oout.


EXERCISE

Week 1
Imagine the scenario in either of the two places. what would the AR experience be and what extended visualization can be useful? What do you want the user to feel? (Kitchen / Shopping Mall / Gym)

#Shopping Mall
Problem Statement: 
Large shopping malls can be confusing, and finding specific stores, restrooms, or exits can be challenging. Also, shoppers may have trouble locating a specific item or comparing similar items across stores. Meanwhile, navigating and managing parking in large shopping mall car parks is often a time-consuming and stressful experience for visitors. Users frequently struggle to find available parking spots, especially during peak shopping hours, and they may have difficulty locating their vehicle when leaving.

AR can provide a real-time mall navigation system. Users could point their smartphone at the mall's floor, and directional arrows or floating virtual signs would guide them step-by-step to their desired location.
Fig 1.1. Shopping Mall AR Map

AR could display real-time promotions and deals as users walk past stores. Virtual sale signs could appear in the AR view, offering users a quick way to find discounts or offers at their favorite stores.
Fig 1.2. AR displaying real-time promotions

Besides, users could use the AR app to locate their parked car when returning from shopping. By pointing their phone in the car park, a virtual path would guide them directly to their vehicle. The app could also display a floating marker or icon above their car to make it easier to spot in a crowded lot.
Fig 1.3. Find you car using AR
In a nutshell, real-time updates on promotions, deals, and store information provide a sense of informed excitement, turning the shopping experience into a more engaging and enjoyable journey. Additionally, safety features and clear guidance through the car park, especially in crowded areas, help users feel secure and at ease. 

Media Reference:

#Gym
Problem Statement:
Many gym-goers struggle with performing exercises correctly, leading to potential injuries or ineffective workouts. For beginners, using gym machines or equipment can be intimidating and confusing without proper instructions.

AR could provide live feedback on exercise form by using the camera to track the user’s movements. It could overlay visual guides showing correct posture, alignment, and motion, for example a virtual figure demonstrating the proper squat form. When the user deviates, the app could highlight the error with virtual markers like a red dot and provide immediate instructions to adjust.
Fig 2.1. AR highlighting error with virtual marker
In the other hand, beginners could scan the gym equipment with their phone to receive a virtual guide on how to use it correctly. Overlaid visuals could highlight where to adjust the machine, the correct positioning for the user, and recommended settings based on their fitness goals.
Fig 2.2. Lat pull-down tutorial using AR
The desired user feeling focuses on confidence and safety, as the AR system provides real-time feedback and guidance during exercises. This ensures that users can perform movements with proper form, reducing the risk of injury and allowing them to exercise with confidence. By having immediate visual cues and corrections, users feel more secure in their actions, knowing they are supported in maintaining good posture and technique throughout their workout. This reassurance fosters a safer and more effective fitness experience.

Media Reference:


Task 1: Trending Experience

This task is given for us to explore the current and popular trend in the market to have a better understanding of the technologies and the knowledge in creating content with it. We will conduct research and experiment to decide which technologies we should proceed studying in our final project.

A. Ideation





FEEDBACK





REFLECTION

Experience


Observations


Findings



FURTHER READING





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