Minor Project

Students apply discipline-specific knowledge in a multidisciplinary setting through working on multidisciplinary projects with students from different disciplines.

Example of Multidisciplinary Projects

A MLE project enables students to apply their discipline-specific knowledge and work effectively in a multidisciplinary setting, and experience contributing to solving a complex problem.

Benefits:

1. Learn with students from a different discipline with different expertise

2. Apply discipline knowledge and soft skills (Taylor’s Graduate Capabilities) in a real context

3. Understand students' disciplinary ‘lens’ or perspective

4. Commercial the collaboration outcome with business value (where applicable)

Lecture 2: Design Thinking

Mike asked us about the difference between a "Designer" and an "Artist," which prompted me to reflect on myself. Personally, I don't consider myself skilled at drawing. Yet, many people often assume that studying "design" means I'm naturally good at it and frequently ask me to draw things. This has sometimes left me unsure of how to explain my choice to pursue this course despite not having prior drawing experience. In my view, design goes beyond just aesthetics—it’s about identifying and solving problems that are often overlooked, combining creativity with functionality to make meaningful solutions.

Minor Project: X-Board

Before starting up, we created a Google Drive folder to store our documents and stuff.

Also, Mike created a MIRO board for our group. In this board, we will showcase our insights discovery, problem statements, moodboard etc.

Fig 1.1. Group 6 MIRO Board

A. Research

First, our group started with collecting important information about Expedio and X-Board.

This section will include:

Company Background
Product Details
Target Audience
Competitors

1. Company Background

Fig 2.1. Expedio Information

2. Product Details

Product Name: X-Board

Inspiration:

Small Bipder clip
Small
Simple
Changeable

Concept:

Big Version of bipder clip + small note
Portable

Function:

Brainstorming idea on the board
Flipped to pin notes
Move it wherever
Lifesaver for video call (backdrop)

Key Features:

Smooth Whiteboard Surface: Premium finish that makes writing and erasing seamless, ensuring clean presentations every time.
Mobile Design with Casters: Lightweight and equipped with high-quality casters, it can be easily moved from one part of the office to another.
Customizable to Fit Any Workspace: The X-Board works well in both formal and informal office layouts, supporting creative and productive workflows.
Ergonomic and Durable: Engineered for regular, long-term use, with the height and angle set to accommodate different working positions.
Modern, Minimalist Design: The sleek, understated design complements any modern office aesthetic while maximizing functionality.

X-Board Images: https://drive.google.com/drive/folders/1F2j9xUR9YpQtLDf7eY4AZQDteNfIwuri?usp=sharing

3. Target Audience

Fig 2.2. Target Audience

4. Competitors

Initially, I believed that my research should focus on Expedio's competitors. However, after seeking guidance, I realized that my efforts should be directed toward analyzing X-Board's competitors instead. This adjustment allowed me to better align my research with the project's objectives and deliver more relevant insights.

Fig 2.3. X-Board's Competitors

B. Meeting with Client

In Week 3, Mike organized a meeting with Expedio, providing us with an invaluable opportunity to clarify our questions and address any misunderstandings we had about the project. This session was instrumental in ensuring that everyone was aligned with the project's goals and expectations. The meeting not only helped resolve confusion but also fostered better communication and collaboration between our team and Expedio. It allowed us to gain deeper insights into their needs, paving the way for a more focused and effective approach to our tasks.

We prepared a set of questions in advance and obtained approval from Mike to ensure they were appropriate and aligned with the meeting objectives.

Fig 3.1. Meeting Questionnaire

During the meeting session, Cai Yi and Guan Mei took on the responsibility of asking the prepared questions, while Li Vern and I focused on accurately recording the answers provided.

Fig 3.2. Meeting with Client

Additionally, our group leader, Cai Yi, visited the Expedio office to meet with the client team and get a firsthand look at the X-Board. During this visit, Cai Yi gained a deeper understanding of the X-Board's features and functionality. She also brought back an X-Board to share with the other team members, allowing everyone to explore and familiarize themselves with the product.

Fig 3.3. Cai Yi's Company Visit

C. Survey

Then, we finalised our questionnaire and started distributing them to our target audience, aiming to have at least 80 respondents.

Fig 4.1. Team Member's Distribution Task

The questionnaire was primarily designed by our team member, Li Vern. Once it was finalized, she transferred the questions into a Google Form for easier distribution and data collection.

Google Form Link: https://docs.google.com/forms/d/e/1FAIpQLSfE-r0Mll_G5VXOnVJgj4IPBe3Q2ZsErLsXM9EopbW2e7d2Vg/viewform

Fig 4.2. Questionnaire Draft

After a week, we successfully reached our target of 80 participants for the survey. Cai Yi assigned the data analysis task to 4 members, with each member analyzing two categories and summarizing key points relevant to Expedio.

Han Le: Product Opinion, General Information
Zhao Yi (me): Product Preference, Feature Evaluation
Jun Teng: Purchase Intent, Additional Feedback
Guan Mei: Finalised User Persona

Fig 4.3. Data Collection

Summary:

1. Demographic Information

The majority of respondents are within the target professions of creative teams and agile workspaces.
The age range shows that both younger and older professionals are giving feedback, which means the product's usability and appeal will be looked at from different viewpoints.
The nearly equal gender distribution will help ensure the X-board design considers diverse needs.

2. General Information

The main target spaces for selling whiteboards are classrooms, offices, and studios,with projectors, screens, and whiteboards as key tools.
Whiteboards are frequently used, especially for project planning, presentations, teaching, and brainstorming.
There is moderate interest in whiteboards with space dividers, with most users neutral and a significant positive preference.

3. Product Preference

The survey results indicate a positive reception for the X-Board’s design and functionality, with users valuing its smooth writing surface, mobility, and adaptable design for varied workspaces.
The existing features, such as a premium, easy-to-erase surface and lightweight mobile design with lockable casters, already align well with these preferences.
However, users also expressed interest in enhancements like magnetic surfaces for document attachment, adjustable height for ergonomic flexibility, and built-in storage for organization. Implementing these additional features would elevate the X-Board, making it an even more versatile and user-centric solution for flexible and dynamic work environments.

4. Feature Evaluation

The X-Board’s one-side whiteboard and one-side soft board design, paired with its mobility, makes it well-suited to the expressed needs of this audience.
To successfully market it, the X-Board should focus on showcasing its flexibility and customization options, such as modular accessories, swappable panels, and potential add-ons, particularly its suitability for both brainstorming and document display needs.
Highlight its built-in storage and adjustable size as future-proof options for adaptable workspaces. Engaging users with hands-on trials could help demonstrate its value in meeting evolving workspace needs.

5. Purchase Intent

The survey shows that most potential customers lean towards an affordable price for the X-Board, generally preferring options under RM500.
While many express a reasonable interest in purchasing, a portion remains undecided, suggesting they might need more convincing (They are more inclined to make a purchase if the whiteboard features a smooth writing surface, offers convenient storage options, and comes with helpful accessories.).
There is also a balance to strike between affordability and added features, as some customers are willing to pay extrafor accessories or customization.
Notably, the most important factor influencing buying decisions is the board’s features and functionality, with price also playing a significant role, whereas brand reputation and peer recommendations are less impactful.

6. Product Opinion for Family

Currently, many children rely on digital tools like tablets for learning, while traditional methods like pen and paper are far less common.
Although whiteboards are relatively popular in learning, parents remain cautious about purchasing them.
Our survey indicates that while some parents see potential in whiteboards and digital tools, most only express a tentative interest, suggesting they might consider buying but without strong commitment.
They generally view the value of whiteboards as dependent on specific features, rather than as an essential learning tool.

7. Additional Feedback

Feedback reveals several issues with traditional whiteboards, including quick ink depletion of markers, difficulty in cleaning, and permanent stains.
They also lack magnetic surfaces, have unuser-friendly designs(dangerous for kids), and are not easy to move.
Users suggest enhancements such as adding recording and projection features, automatic cleaning, and digital tool integration.
In terms of design, users prefer adjustable heights, good stability, and portability, along with improved lighting and storage space.(Soft lighting can be added around the frame of the whiteboard, will be more convenience and easier to see and refer back to information on the whiteboard at night)
The data shows that 80% of users do not want product updates, while 17.5% are willing to provide their emails for further information.

D. Insights Discovery and Problem Statement

After gathering the data, we shifted our focus to uncovering key insights. During a consultation, Mike highlighted that we were overly focused on emphasizing the features of the X-Board. He suggested we concentrate on how to persuade individuals who have never used a whiteboard like this to give it a try. Taking his feedback into consideration, we refined our insights accordingly and progressed to developing the problem statement.

Fig 5.1. Insights Discovery

After refining our insights based on the feedback, we proceeded to articulate the problem statement, the "How Might We" questions, and the goal statement. This process required careful consideration to ensure these elements aligned with our adjusted insights and effectively addressed the core challenges. By clearly defining the problem, we aimed to set a strong foundation for developing innovative and user-centered solutions that would resonate with the target audience. This step was essential in guiding our team’s approach and ensuring our efforts were focused on addressing the right objectives.

Fig 5.2. Problem Statement

Fig 5.3. How Might We

Fig 5.4. Goal Statement

E. Ideation

From Week 7, we started creating our content for the X-Board. The contents included will be:

Poster
Video content
Logo design and animation
Website
Blogger
Email
Instagram posts and story

Fig 6.1. Visual References

Fig 6.2. Video Content Ideas

Logo Design

The logo is designed by Li Vern and Jun Teng.

Fig 6.3. Logo Sketches

Fig 6.4. Final Logo Design

Fig 6.5. Final Animated Logo

Poster Design

Fig 6.6. Poster Designs

Website Design

Fig 6.7. Website Design - Draft

Finally, we presented our ideation and documentation to Expedio during Week 8.

Fig 6.8. Week 8 Presentation

Week 8 Presentation Slides

Fig 6.9. Week 8 Presentation Slides

F. Content Planning

We worked on refining our new journey map to better align with the “How might we?” statement. We discussed key aspects, such as the number of content posts, the timing of posts, and the frequency of paid ads. Together, we brainstormed ideas and selected the most relevant and practical ones.

Fig 7.1. New Customer Journey Map

Then, Cai Yi started planning on the marketing content. After finalising the journey map, the new content included will be:

Poster
Video content
Logo design and animation
Website
Blogger
Email
Instagram posts and story
Physical demo events (booth, flyer, etc.)

Fig 7.2. Marketing Content Planning

G. Content Design

We created a Gantt chart to efficiently distribute our tasks and ensure everyone in the team had a clear understanding of their responsibilities and deadlines. My primary responsibility was focused on developing the website and crafting the email content. This involved designing and structuring the website to effectively communicate our objectives while ensuring a user-friendly interface. Additionally, I worked on drafting email content that was engaging, informative, and aligned with the overall goals of our project. By taking on these tasks, I aimed to contribute significantly to the project’s communication and outreach efforts.

Fig 8.1. Art Direction

Gantt Chart Link: https://docs.google.com/spreadsheets/d/19Ni7Ca8djN_blZNmnp3uOUXd32ScVKx21d6x1vqGtUg/edit?usp=sharing

1. Website

I design the website prototype using Figma, which allows me to feature basic functionality for it.

Fig 8.2. Website Design - Figma

2. Email Content

The email content will include:

Thank You Letter
Shipping Confirmation
Let's Get Connected
Engagement Letter 1: X Workshop
Engagement Letter 2: 11.11 Offer

Fig 8.3. Email Content Design

3. Instagram Cover Post

In addition to my responsibilities, I also assisted Jun Teng and Li Vern in creating the Instagram cover posts using Adobe Illustrator. I ensured the color scheme and typeface were consistent with the website to maintain brand coherence across all platforms. My focus was on preserving a clean and clear design style, making sure the visuals were visually appealing and easy to read.

Fig 8.4. Instagram Cover Post in Adobe Illustrator

Fig 8.5. Final Instagram Cover Post

4. Video Content Shooting

Additionally, all of us contributed to the promotional video shoot, which was led by Cai Yi. We worked together to support the shooting process, offering assistance in various aspects such as setup, acting, and capturing footage. Each team member played a role in ensuring the video effectively conveyed our message and reflected the vision of the project.

Fig 8.6. Video Shooting

Teaser Video #1: "The Anywhere Board"

Fig 8.7. "The Anywhere Board"

Teaser Video #2: "360° X-Board in Action"

Fig 8.8. "360° X-Board in Action"

Final Presentation

Finally, in our last week, we will have a final meeting with Mr. Toru to present the progress and outcomes of our work throughout this journey. This meeting will be an opportunity to showcase everything we've accomplished, gather feedback, and ensure that our efforts align with the project goals and expectations.

Fig 9.1. Final Presentation

Fig 9.2. Final Presentation Slides

FEEDBACK

Week 1

Research Expedio thoroughly, focusing on company background, product details, target audience, and competitors to ensure we've gathered enough information.
Prepare and finalise all the questions to ask Expedio before next week; get them reviewed by the lecturer.
Create the group’s Gantt chart and MIRO board, and consistently update the consultation log throughout the project.

Week 2

The competitor analysis should focus on the product itself, not the company behind it.
Ensure we conduct thorough and efficient research before consulting with the client.
We can challenge the client with fresh ideas or innovative approaches.
Elaborate more on the target audience by analysing their preferences, the pros and cons of each group, the percentage of the market they represent.

Week 3

Create at least 3 personas before developing the survey questions.
Expand the number of survey questions to 20, ensuring they are simple and concise, avoiding overly complicated phrases.
Since corporate decision-makers are more accustomed to fixed meeting spaces, unlike creative teams who operate in open spaces, they should not be included as a persona.
Focus on making the survey questions informative enough to collect relevant data.
Concentrate on the data collection phase first, before moving on to ideation.

Week 4

While collecting data from respondents, start working on the user journey map.
Collect at least 50 responses from the four user personas.
After we gather 50 or more responses, finish the data analysis.
We need to analyze all the data, develop 5 key insights, and follow up with a problem statement, ensuring that our future steps are aligned with these insights.

Week 5

Our summaries for each section need to be concise and focus on key points.
The data should highlight how it can benefit Expedio, such as identifying user needs, preferences, and any potential improvements.
If the collected information is insufficient, we can conduct interviews for additional insights.
Complete insights discovery
Gather all 5 ideas and come out with key theme and insights statement

Week 6

Sir pointed out that we are assuming users already know how to use a whiteboard. However, some users may not understand its purpose or may have never used one.
Refine and finalise the user persona
Sir mentioned that now creating a User Journey Map is not necessary.
Begin working on the Problem Statement to define the key challenge of engaging non-users with the whiteboard.
Refer to the senior students' presentation slides for guidance on structuring and content inclusion.

Week 7

At least create prototypes for the website, logo, and poster as part of the ideation phase.
All designs needed to align with the insights and problem statements we developed earlier.
This is the initial stage of ideation, and more details can be refined and adjusted in the coming weeks.
Finalised presentation slides
Prepare for presentation

Week 9
Ad and Promotional Plan

Complete a User/Customer Journey Map that relates to all 3 personas based on the new advertising and promotional plan for the X-board
From the User/Customer Journey Map’s touchpoint row, indicate in detail how you plan to create the various media to engage with the 3 personas in fulfilling their ‘Actions’ (Row 1).
You need to identify the types of media or platforms and also the number/frequency, duration of videos, types of content such as newsfeed, reels, teasers, etc. for the entire journey from Discovery to Sharing.
The presented website design may need to change based on the completed and finalized User/Customer Journey Map’s touchpoints. The same goes for the promotional planand video content.

Week 10

The new customer journey map must align with the "How might we?" statement.
Elaborate further on the "physical demo opportunity" idea by specifying potential activities, such as: Booth design concepts, Interactive workshops or demonstrations, Hands-on product testing for attendees.
Develop more actionable steps for the post-purchase phase, focusing on actions to support users after they buy the product.
Should focus during the onboarding stage to the website experience, as users are already motivated to buy due to social media promotions. Ensure the process prioritizes delivering an excellent buying experience.
Plan for paid advertisements: Strategize the timing, platforms, and content for maximum impact.

Week 11

Our website should include keywords that enhance SEO detection when users search for this product.
Expand on the workshop/event plan, including booth creation and details on how it will be held.
Send a personalized email after the purchase.
Summaries all touch point content
Complete Gantt Chart
Task distribution to all members

Week 12

Make sure shooting time will not affect other work progress
Website design layout
Complete X-board shooting
Complete booth design, email design and flyer design

Week 13

Ensure all designs align with our "How Might We" statement.
Group leaders must cross-check every piece of work to maintain consistency in design style.
Remove the tagline page from the website.
Start Blogger design
Complete post & Story design
Complete promotional video editing
Complete website design
Complete presentation slides draft

Week 14

The poster title must be clearly visible and not covered by any elements, as the X-Board is still a new product and needs strong recognition.
"How Might We?" content should be placed before the art direction section to encourage creative solutions and engagement prior to visual design.
The promotional plan should be categorized by timeline, including pre-launch, launch, and post-launch phases.

Week 15 (from Expedio Design - Mr.Toru)

Agree that the physical demo event serves a crucial marketing strategy in the launching stage.
Good effort in videos.

REFLECTION

Week 1

In the first class, Mike briefed us about the minor project, introducing three companies and their requirements. We then formed a group and chose X-board from Expedio as our project focus. We distributed the tasks and I am responsible for researching the competitors. Through this research, I understood how crucial it is to assess market positioning and customer preferences. This activity helped me deepen my understanding of competitive analysis, which is crucial for strategic planning. This learning will be highly relevant in my future profession, as both competitive analysis and project management are key in any business context. The ability to research and interpret competitor data will help me make informed decisions in the future, while the organisational skills developed through tools like the Gantt chart and MIRO board are directly applicable to future projects, whether academic or professional.

Week 2

In Week 2, after a consultation with Mike, I discovered that my initial research had focused on the wrong target, as I had been analysing competitors of the Expedio brand rather than competitors of the X-board product itself. This misstep led me to quickly adjust my approach, shifting my focus to finding similar products worldwide and analysing their features, strengths, and weaknesses in a document. This process taught me the importance of properly identifying the scope of research and being adaptable when new insights arise. Although I initially felt frustrated at the need to rework my analysis, the experience reinforced the value of regularly consulting with mentors and thoroughly understanding the task at hand. By refocusing on product-specific competitors, I was able to gather much more relevant and actionable data, which is essential for accurately positioning X-board in the market. This learning experience will be highly valuable in future projects, as it emphasises the need to clarify research objectives early on, stay flexible, and adjust course when necessary to ensure a successful outcome.

Week 3

In week 3, we distributed tasks for the next stage of our project, and I was given the responsibility of creating the proposal slides for our upcoming presentation. Since this task didn't require much immediate work, I decided to assist my teammates with their tasks. I began by outlining the guidelines for the content of the slides, ensuring that we had a clear structure to follow, and then started gathering the necessary information to include in the presentation. This process taught me the value of teamwork and the importance of being proactive, even when my assigned workload was light. By helping others and organising the slide content, I ensured that the team stayed on track and that our overall progress was smooth. I realised that leadership within a group doesn't just come from focusing on individual responsibilities but also from supporting the collective goals of the team. This approach of taking initiative and collaborating effectively will be incredibly useful in future projects, as it fosters better teamwork, communication, and productivity.

Week 4

In Week 4, I concentrated on collecting data by reaching out to potential respondents for our survey, with the goal of securing at least 50 responses from four distinct user personas. While it was relatively easy to gather responses from peers and students, we faced challenges in connecting with workers and individuals outside of our usual social circles, given that we are still students with limited access to those demographics. Despite these difficulties, through persistent outreach and expanding our network, we were able to achieve our target. This experience underscored the importance of persistence and adaptability in research, as reaching a diverse audience is critical for gathering a wide range of user insights. Alongside this, I began developing the user journey map, which is vital for visualising how our personas interact with the product and identifying potential pain points or areas of improvement. This process taught me the importance of empathy in design, as understanding the unique perspectives of different users is key to creating user-centred solutions. I plan to apply this learning in future projects by continuing to seek diverse input, ensuring that my design work is inclusive and representative of various user needs, which is essential in my journey to becoming a successful UX/UI designer.

Week 5

We worked on analyzing user feedback for Expedio, focusing on identifying their needs, preferences, and areas for improvement. During this process, we reviewed surveys and conducted an initial data analysis. I learned that user input is crucial for improving the platform, particularly in understanding their expectations and experiences. The activity allowed me to connect the importance of user-centered design to my studies in creative media and gain insights into the value of user research for enhancing digital products. This experience taught me that gathering and interpreting user feedback is essential for making informed decisions and refining design strategies.

Week 6

In Week 6, Mike pointed out that we were assuming users already understand how to use a whiteboard, but some may not be familiar with its purpose or usage. This feedback made me realize the importance of considering diverse user experiences and adjusting our design to be more inclusive. I learned that refining the user persona is essential to ensure we address the needs of all potential users, regardless of their familiarity with certain tools. Moving forward, we focused on finalizing the user persona to better reflect user needs and preferences, while also understanding that creating a User Journey Map was no longer necessary at this stage. This adjustment will help ensure our design is accessible and user-friendly, a key consideration for our final design.

Week 7

We began the ideation phase by planning and creating initial prototypes for the website, logo, and poster. This step was crucial in bringing our earlier insights and problem statements into tangible designs. I learned the importance of aligning all designs with the findings from previous research to ensure consistency and relevance. During this phase, I realized that the ideation process is iterative, with room for refinement and adjustments in the following weeks. This experience highlighted the need for flexibility in design and emphasized how foundational insights guide the development of effective visual solutions. Moving forward, this iterative process will be valuable in refining my approach to design, especially in real-world projects where user feedback and ongoing adjustments are essential.

Week 9

In Week 9, we focused on advancing the new journey map project. Our team leader assigned specific tasks, and I was responsible for one of the journey steps. Before starting, we had a meeting to align on the key content for the X-board, where we discussed the main pain points and brainstormed solutions. This alignment was helpful in ensuring that everyone understood the objectives clearly. During the brainstorming session, we generated ideas and identified touchpoints for each step of the journey. I was impressed by my teammates' dedication and research, which brought innovative ideas that greatly improved the quality of our work. This collaborative process made it easier for me to contribute to summarizing the information and organizing it in the Gantt chart. It was a valuable experience in teamwork and problem-solving that will help in future projects.

Week 10

In Week 10, we focused on refining our customer journey map and content strategies. We ensured that the website content included relevant keywords for better SEO performance on Google. The new customer journey map was revised to align with the "How might we?" statement. I also worked on elaborating the "physical demo opportunity" idea by specifying potential activities like booth design concepts, interactive workshops or demonstrations, and hands-on product testing for attendees. In addition, we discussed actionable steps for the post-purchase phase, emphasizing actions to support users after they buy the product. Since users are already motivated to purchase through social media promotions, we decided to prioritize the onboarding stage and ensure an excellent buying experience on the website. Finally, we planned for paid advertisements, focusing on timing, platforms, and content for maximum impact. This week helped me further understand how to optimize customer engagement throughout the journey and the importance of aligning content and strategies to enhance the user experience.

Week 11

In Week 11, I focused on expanding the physical demo booth idea from last week’s customer journey map. Mike asked us to elaborate on the workshop/event plan, including booth creation and details on how the event will be held. This involved brainstorming how to design an engaging booth and interactive activities to attract and educate attendees. Additionally, I worked on the website home page, ensuring it aligned with the customer journey and provided a seamless experience for visitors. This week helped me refine my understanding of both physical and digital touchpoints in the user journey and how they should work together to create a cohesive and engaging experience.

Week 12

We contributed to the video shooting led by Cai Yi, where we focused on creating two teaser videos featuring the X-board. The process involved planning and shooting content that would showcase the key features and benefits of the X-board in a dynamic and engaging way. I helped with setting up the shots, arranging the X-board for different angles, and ensuring that the lighting and sound were optimized for a professional outcome. We also brainstormed and incorporated elements that would grab the audience’s attention and generate curiosity about the product. These teaser videos were designed to build excitement and anticipation before the full product launch. Through this experience, I gained valuable insights into video production, especially in creating promotional content that aligns with the overall marketing strategy. It was a collaborative effort that allowed me to contribute creatively while strengthening our team’s ability to produce impactful media for the project.

Week 13

We focused on finalizing several key aspects of the project. I finalised the website design, which included ensuring that the Home page, setup guide, cart, product details, and customer support sections were cohesive, user-friendly, and aligned with our overall goals. Additionally, I finalize the email designs, including the thank you letter, shipping confirmation, and engagement letters aimed at connecting with the audience and enhancing customer experience. Alongside these tasks, I also assisted in creating an Instagram cover post, ensuring it aligned with our visual identity and effectively promoted the project. This week allowed me to focus on both digital and marketing elements, deepening my understanding of how design and communication strategies work together to support the user experience.

Week 14

We refined the promotional plan by categorizing it into clear timeline phases: pre-launch, launch, and post-launch. This structure allowed us to organize strategies effectively, ensuring each phase targeted specific objectives. For the pre-launch, we focused on building anticipation through teaser videos, social media campaigns, and early engagement strategies. The launch phase centered on maximizing visibility with paid advertisements, interactive events, and the introduction of the X-Board through physical demo booths. Lastly, the post-launch phase prioritized user retention and satisfaction, with plans for follow-up emails, customer support initiatives, and ongoing content to keep users engaged. This timeline-based approach helped streamline our promotional efforts and ensure a cohesive strategy across all stages.

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Tan Zhao Yi (0363285)

Minor Project

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