Major Project I - All Tasks

We are Group 5, and we call us BlackJack, because we all wear black jackets! In FigJam, we primarily use colors to represent our contributions and track our work.

Fig 0.1. Group Photo in Week

Task Distribution

Tan Zhao Yi (me)	Group Leader - Distribute tasks Create all categories in FigJam Board Problem Statement Target Audience Affinity Diagram User Insights Improvise User Journey Map Conduct Card Sorting Rough Wireframe Final Presentation Slide
Angel Tan Xin Kei	Create Project Development Plan User Persona Improvise User Journey Map Card Sorting Site Map User Flow Finding Inspiration
Phoon Yuk Guan (Icese)	Aims and Objectives Improvise User Persona Improvise User Journey Map Card Sorting User Flow Finding Inspiration
Kong Cai Yi	Create Project Timeline - Gantt chart How Might We (HMW) Statement Documentation in Blogger Improvise User Persona Improvise User Journey Map Card Sorting Finding Inspiration

Before starting the project, we set up a Google Drive folder to organize and store all our documents and materials. Additionally, we created a FigJam board for brainstorming, where we visualized our insights discovery, problem statements, mood board, and other key elements. To ensure a structured workflow, we developed a project development plan to outline and track our milestones, along with a Gantt Chart to monitor our progress effectively.

Fig 0.2. FigJam Board

Task 1 - Proposal Development

Instructions:

You are to work as groups in presenting an innovative concept that introduces unique social, cultural and/or economic value to the intended target audience within your chosen field of specialization.
You are to conduct research on current technology and design trends that influences and benchmarks your area of specialization.
Case studies with analysis reports on product/service functionality and effectiveness, technical innovations and challenges, aesthetics and design appreciation are required to support your new project proposal.

Submission:

You can submit your Presentation Slide (Progressive work up to Week 3). Please refer to the Task 3 submission deliverables.
Individual Presentation Slide that summarize your project work and deliverables, including Figjam or Miro board (up to Task 3)
Name your Presentation slide as 'Name_GroupName_No.Supervisor'. For example, LiaoXiaoNing_MakanBuddy_DrWongCY

Fig 0.3. Task 1 Deliverables

A. Ideation

Phase 1: Initial Ideation

We all write down our ideation in a Google Doc. Then we voted the two titles we were interested in.

Fig 1.1. Phase 1 - Initial Ideation

Phase 2: Idea Selection and Refinement

We decided to combine the idea of finding school events, internship and study or parking spaces in campus into one, and named it UniLife. Mr. Nedu suggests us to come out a new finalised problem statement for it.

Fig 1.2. Combining Ideation

Problem Statement of UniLife:

New and busy parents often struggle to find reliable support and trusted resources for childcare . The lack of a centralised platform makes it difficult to find verified babysitters , last-minute child care , and kid-friendly places . Safety concerns arise as many child care providers lack proper credentials or background verification . Additionally , new parents frequently feel overwhelmed and unsure when facing challenges with their newborns , yet finding direct guidance from experienced parents is not always easy . Without a reliable support system , parents experience unnecessary stress , limited options , and difficulty balancing their personal and professional lives .

In this phase, I came out with a new idea.

Fig 1.3. New Ideation in Phase 2

We were particularly interested in two ideas: Unilife and Difficult in Finding Pet Care centre and Veterinarian. However, we realized that many pet care apps already exist. Instead of discarding the idea entirely, we decided to retain the concept and problem statement but shift to a different topic.

Phase 3: Finalised Idea

After extensive discussion and refinement of our initial Pet Care concept, we developed our final project idea: Little Care. During our research, we uncovered numerous cases of child abuse by nannies and caregivers, as well as heartbreaking incidents of abandoned babies. This highlighted a critical gap in reliable and trustworthy childcare services, reinforcing the need for a safe and accessible platform that ensures the well-being of children while providing parents with peace of mind.

Fig 1.4. Research News

Problem Identified:

Rising Cases of Abandoned Babies

Due to lack of knowledge, financial struggles, or lack of support, some parents, especially young or single mothers, resort to abandoning their newborns. A proper guidance system for new parents could reduce such incidents by providing accessible help and resources.

Nanny and Babysitter Abuse Cases

Parents struggle to find verified and trustworthy child caregivers, making safety a major concern.

Lack of Parenting Knowledge

Many new parents feel overwhelmed and lack guidance on essential childcare topics like handling newborns, feeding, sleep schedules, and first aid. Without accessible and reliable advice, they might make mistakes that could harm the child’s well-being.

Last-Minute Childcare Crisis

Working parents often struggle to find emergency babysitters, leading to missed work, canceled plans, or relying on unverified caregivers. A system for on-demand, trusted babysitters can solve this issue.

Problem Statement:

B. Aims and Objectives

Aims:

The aim of this app is to create a safe, convenient, and reliable platform that helps parents find trusted childcare, access parenting support, and discover kid-friendly places easily. It reduces the stress of managing childcare by offering verified babysitter connections, community support, and smart features for hassle-free planning.

Objectives:

This app helps parents find trusted babysitters quickly, including last-minute and emergency childcare options with real-time tracking. It ensures safety by allowing parents to choose babysitters with verified profiles, background checks, and ratings from other parents. First-time and single parents can also get support through a parenting community where they can share advice, ask questions, and find emotional support.

Parents can easily connect with verified babysitters and childcare providers using a secure booking system with direct payments. The app also helps families discover kid-friendly places like restaurants and play centers, offering reviews, discounts, and recommendations. Expecting parents can get help from experienced mentors, attend live Q&A sessions, and access helpful parenting guides to prepare for childcare challenges.

To make things even easier, smart features like AI recommendations, automatic scheduling, and reminders help parents manage their childcare needs with less stress.

C. Target Audience and HMW Statement

Primary Audience:

👶 New Parents: First-time parents who need guidance and reliable childcare support. 
👩‍💼 Busy Working Parents: Parents juggling careers and family life, needing last-minute babysitting or trustworthy child care. 
👨‍👩‍👧 Single Parents: Individuals managing childcare alone and seeking extra support.

Secondary Audience:

🍼 Expecting Parents: Soon-to-be parents preparing for childcare and parenting challenges. 
👵 Relatives & Caregivers: Grandparents or family members assisting in childcare. 
👩‍⚕️ Childcare Providers & Babysitters: Professionals looking to connect with families and build trust. 
🏡 Kid-Friendly Businesses: Restaurants, play centers, and cafes aiming to attract parents with young children.

How Might We (HMW) statements are writen based on the target audience.

Fig 2.1. HMW Statement

D. Interview

Based on the guidance given, I created a set of interview questions and had them reviewed by our supervisor. After receiving approval to proceed, we began finding interviewees and collecting responses. Each of us need to conduct an interview with 3 people that matches our target audience.

Fig 3.1. Interview Questions Guidance

Fig 3.2. Interview Questions

My interviewees for this study are Callie, CY, and Fung. Their insights provided valuable perspectives on the challenges faced by parents in finding reliable childcare solutions. Figure 3.3 presents the full interview transcript, capturing their responses and experiences in detail. This information serves as a crucial foundation for understanding user needs and refining our project concept.

Fig 3.3. Interview Transcript

Once all the data was gathered, we analyzed the results using diagrams for better visualization and insights. We categorised the results in 4 categories:

Demographic

Fig 3.4. Gender and Number of Kid's Age

Goals and Challenge

Fig 3.5. Number of Parents Prioritising Each Goal

Fig 3.6. Number of Parents Facing Each Issue

Existing Solutions and Limitations

Fig 3.7. Common Existing Solutions

Personal Networks

Relying on family and friends for babysitter recommendations
Utilizing Facebook groups for sitter searches
Trusted circle of babysitters (CY and wife)
Participation in online forums

Professional Services

Babysitting agencies for finding sitters
After-school programs and community recommendations
Childcare services from local community groups

Self-Management

Managing childcare independently (Fung)
Using certified kindergartens
Experimenting with apps for local caregiver listings

Mixed Approaches

A combination of friends, family, online networks and agencies (Christine, Matthew, Aisha)

Fig 3.8. Common Limitations

Trust Issues

Struggles to trust online sitters (Callie)
Limited trust in unvetted caregivers (Fung)

Cost Concerns

High costs associated with babysitting agencies (CY and wife)
Expensive childcare options and inflexibility (Fung)
Affordability challenges for single parents (Aisha)

Time Investment

Time-consuming process of finding reliable sitters (William and Cheryl)
Extensive time spent evaluating options (Xiao Wei)
Hours spent searching and vetting (Christine, Matthew, and Aisha)

Scheduling Conflicts

Community events often clash with work schedules (Janice)
Difficulty synchronizing care with work commitments (William and Cheryl)

Ideal Solutions

Fig 3.9. Ideal Solutions

Then we organized and analyzed the findings by transferring the results into an Affinity Diagram. This method helped us categorize key themes, identify patterns, and highlight common concerns among the interviewees.

In the diagram, we have put highlights on the goals, challenges and ideal solutions. These categories helped us to have a better understand user needs, and develop a more user-centered solution for our project. The user insights will be mentioned in Task 2.

Fig 3.10. Affinity Diagram

Final Task 1 Submission

Fig 4.1. Final Task 1 Presentation Video

Fig 4.2. Final Task 1 - Slide

Task 2 - Design Proposition

Instructions:

Students will further develop their final proposal by refining their design concept. They must document the production process, showcasing resourcefulness and creativity in managing resources and potential risks. The proposition should be well-supported with evidence and analysis, demonstrating how the design solution effectively meets the needs of the target audience. The project should introduce a unique product or service that provides social, cultural, or economic value. Attention to detail, organization, presentation, aesthetics, and adherence to industry conventions will be key evaluation criteria.

Fig 0.4. Task 2 Deliverables

A. User Persona and User Journey Map

# 1st Attempt

We completed our initial user persona and user journey map in Task 1. The characteristics of the three users are closely aligned with our target audience, ensuring a strong connection to their needs and behaviors.

Fig 5.1. User Persona #1 (Abandoned)

Fig 5.2. User Persona #2 (Abandoned)

Fig 5.3. User Persona #3 (Abandoned)

Then according to the scenario, we created a journey map for each user.

Fig 5.4. User Journey Map #1 (Abandoned)

Fig 5.5. User Journey Map #2 (Abandoned)

Fig 5.6. User Journey Map #3 (Abandoned)

# 2nd Attempt

I noticed that User #1 and User #2 share similar characteristics and needs, both requiring emergency babysitters and seeking access to a social community. Besides, User #3 had too many needs, making the journey map less focused. To refine this, we made a second attempt in Task 2.

The new users are:

A mother who needs a babysitter in a short notice and wants to connect with other parent
A single mother who needs a way to remind her of her kid's vaccinations and learn age-appropriate educational activities she can play with her kid
A professional pregnant woman who is overwhelmed for conflicting advice and endless information online
A mother who wants to join online community to share parenting experiences and find family events to keep her daughter stays engaged and social active

Fig 5.7. User Persona #1

Fig 5.8. User Persona #2

Fig 5.9. User Persona #3

Fig 5.10. User Persona #4

Then we created a new journey map for them.

Fig 5.11. User Journey Map #1

Fig 5.12. User Journey Map #2

Fig 5.13. User Journey Map #3

Fig 5.14. User Journey Map #4

B. User Insights

After gathering results from interviews and organizing them into an Affinity Diagram, we developed user insights. This process helped us identify and prioritize user needs, allowing us to create a more user-centered design.

Challenges in Childcare for Working Parents

1. Time Constraints & Work Demands

Many parents have demanding jobs with unpredictable hours, making it difficult to arrange childcare, especially for last-minute needs.
Single parents face even greater challenges as they lack family support and require highly flexible babysitting options.
Young professionals worry about future childcare arrangements due to their intense work schedules.

2. Limited Childcare Options & Flexibility

Parents with non-traditional work hours, like nurses and flight attendants, struggle to find reliable childcare services that accommodate night shifts and irregular schedules.
Those working from home seek structured educational or social activities for their children.

3. Emotional & Social Struggles

Some parents feel isolated and desire a support system where they can connect with other parents for advice, recommendations, and shared experiences.
First-time parents are particularly overwhelmed and need guidance in navigating childcare options and best practices.

4. Safety & Trust Concerns

Nearly all parents emphasize the importance of verified, trustworthy babysitters with experience in handling children of different ages.
Callie and CY, raising multiple children with unique needs, highlight the difficulty of finding caregivers who can adapt to different personalities and developmental stages.

Goals and Needs

1. Trust & Safety in Childcare Selection

Parents prioritise finding reliable, trustworthy caregivers with experience in childcare.

Pre-verified sitters with background checks and parent reviews.
Real-time availability updates for trusted caregivers.
A structured rating system to assess babysitter reliability.

2. Accessibility & Flexibility in Childcare Services

Parents seek on-demand, flexible childcare solutions that accommodate their work schedules and lifestyle needs.

On-demand bookings for emergency and last-minute care.
Extended-hour babysitting options for weekends, overnight stays, and late shifts.
Real-time scheduling and sitter availability tracking.

3. Work-Life Balance & Emotional Struggles

Parents want a balance between their careers and family life, ensuring children have access to social, educational, and emotional support.

Community support for parents to share advice and find resources.
Structured learning programs & social activities for child development.
Recurring caregiver options for long-term consistency.

4. Affordability

Parents want affordable childcare solutions without sacrificing quality.

Transparent pricing for childcare services.
Cost comparison tools to help with budgeting.
Flexible subscription or payment options to fit different family needs.

Limitations of Existing Childcare Solutions

1. Limited Network and Accessible to trusted Babysitter

Many parents prefer personal recommendations but struggle with trusting online sitters due to a lack of verification.
Babysitting agencies offer pre-screened caregivers, but parents find them too expensive and slow to respond in urgent situations.

2. Limited Availability and Flexibility

Childcare agents often provide fixed schedule services, leading parents with unpredictable schedule struggle to find childcare that aligns to their needs.
Pre-school programmes have fixed schedule, making it hard for busy parents to follow the timetable exactly.

3. Time-consuming Process

Finding reliable childcare requires parents to spend hours researching, cross-checking references, and verifying trustworthiness.
Many feel overwhelmed by disorganized online forums and wish for a centralized platform that offers verified reviews, professional guidance, and real-time availability.

4. Financial Constraints

Many parents avoid agencies due to high service fees, while others find quality childcare too expensive, forcing them to settle for less-than-ideal solutions.
Cost becomes a major barrier, especially for single parents or families relying on frequent childcare services.

Ideal Childcare Solution

1. Verified & Trustworthy Babysitting Services

Interviewees stress the importance of safety verification, preferring sitters with detailed profiles, reviews from real parents, and proper credentials.
A system that matches parents with consistent, high-quality sitters rather than relying on random availability.

2. Flexible and Personalised

An intuitive app that shows live updates on caregiver availability, making last-minute planning easier.
Automated personalised recommendations for child-friendly activities that align with parent’s work schedule.
Some parents prefer consistent caregivers for overnight stays, ensuring stability for their children.

3. Comprehensive Parenting & Child Development Support

Access to educational materials, parenting guides, and structured learning programs to support their children’s growth.
A forum for parents to exchange advice, book local activities, and discover relevant childcare options.
Cost-comparison tools and budget tracking to help balance affordability with quality care.

4. Tech-Enabled Convenience & Security

An easy-to-use app with automated scheduling, cashless transactions, and emergency contact features for peace of mind.
A health-tracking feature to monitor their child’s well-being while under a babysitter’s care.
A feature that suggests kid-friendly locations based on age, interests, and safety considerations.

C. Card Sorting

Before conducting a digital card sorting exercise, we first organized the cards using a hybrid card sorting method. I created five main categories: childcare services, safety and trust features, parenting resources and knowledge, kid-friendly places and activities, and social community. We then wrote down the features derived from user research insights, along with the initial ideas we had from the beginning.

Angel reminded us about the importance of the booking system, so we created a new category and listed essential features such as payment methods, subscription options, and other relevant functionalities.

Fig 6.1. Card sorting conducted in our group

Then, we conducted a digital card sorting using UXTweak, with a total 10 respondents.

Card Sorting Link: https://study.uxtweak.com/cardsort/f9vtOKCzhR1DWfLrgFeFY

Fig 6.2. Card Sorting Result - Standardised Grid (click to enlarge)

Fig 6.2. shows the standardised grid of the card sorting result. Feature cards are listed on the left side and categories across the top. Each table cell displays the number of times a card was sorted into the corresponding standardized category. Darker cells indicate higher agreement among participants.

From the digital card sorting activity, we identified the need for two additional categories: Settings and Profile.

The Settings category encompasses essential features such as FAQs, customer service contact, and app preferences, allowing users to customize their experience according to their needs. This section ensures that users can easily access support and adjust the app’s functionalities to suit their preferences.
The Profile category serves as a personalized space where users can save their favorite babysitters, restaurants, or parenting tips for quick access. Beyond just storing user details, this section also includes children’s profiles, allowing parents to track important milestones, vaccination dates, and developmental progress. To further assist parents, the app integrates an automated reminder system, ensuring they never miss essential appointments or key childcare tasks.

Fig 6.3. Final Card Sorting

D. Site Map and User Flow

Following the card sorting activity, we proceeded to create a site map to visually organize and structure the app’s categories along with their detailed features. This step allowed us to gain a clearer overview of the app’s navigation flow, and helps in organising content logically, ensuring users can easily find information and navigate through the site effectively.

Fig 7.1. Site Map

The user flow provides a clear and structured outline of the steps a user will take while navigating through the app. It visually maps out the entire user journey, detailing each action they will perform and what screens or options will appear in response.

By designing the user flow, we ensure that the navigation process is intuitive and seamless, reducing friction and enhancing the overall user experience. It also helps in identifying potential pain points or inefficiencies, allowing us to refine and optimize the journey for better usability. Each step is carefully planned to guide users smoothly through key functions, such as booking a babysitter, accessing parenting resources, discovering kid-friendly locations, or managing their child’s profile. This structured approach ensures that every interaction within the app is logical, efficient, and user-friendly.

Link: User Flow Chart

Fig 7.2. User Flow Map

E. UI Kit

Although this task could be done individually, we collaborated to gather inspiration and developed a mostly unified UI Kit.

Fig 8.1. Inspirations from Pinterest

The UI Kit will include:

Colour Palette
Typography
Icongraphy
Character Rough Sketch

1. Colour Palette

Fig 8.2. Colour Palette

The colors #FFFFF (White), #FFF5D7 (Soft Cream), #CEEFF8 (Pastel Blue), #FFDEF8 (Light Pink), and #DDD6F9 (Lavender Purple) were chosen to make the app feel warm, safe, and welcoming for parents. The soft cream and pink create a cozy and nurturing feel, while the pastel blue adds a sense of trust and calmness. Lavender purple brings a friendly and supportive touch, making the app feel like a caring community. These colors also keep the app easy to read and navigate, creating a gentle and stress-free experience for users.

2. Typography

We have different opinions in this part. Angel and Cai Yi prefers the typeface Nunito, while Icese and I prefer Poppins. However they both create a friendly, modern, and easy-to-read experience. Nunito has a soft, rounded look that feels warm and welcoming, making it perfect for a parenting app focused on trust and care. Poppins is clean, modern, and highly readable, ensuring information is clear and easy to scan. Together, these fonts balance a comforting feel with professionalism, making the app visually appealing while keeping navigation smooth and stress-free for users.

Fig 8.3. Nunito and Poppins

3. Icongraphy

This part is not a final decision because we will need to try if they are adaptable to our final outcome. I chose a outlined, rounded icons to give the app a modern, clean, and approachable feel. The outline style keeps the design light and easy on the eyes, avoiding clutter while ensuring clarity. The rounded edges create a softer, friendlier look, aligning with the app’s focus on childcare, trust, and community. This choice aims to make the interface feel welcoming while maintaining a professional and intuitive user experience.

Fig 8.4. Icons

4. Character Rough Design

Inspired by StandBy, we decided to incorporate a character into our app to enhance its user experience. Having a character adds a friendly and engaging touch, making the interface feel more approachable and welcoming for users, especially parents navigating childcare options.

Fig 8.5. StandBy

This character can serve multiple purposes, such as guiding users through onboarding, providing helpful tips, and offering gentle reminders for key features like bookings, schedules, or parenting resources. By integrating this element, we aim to create a warm and inviting atmosphere, ensuring that users feel supported and connected while using the app.

Figure 8.6 showcases our rough sketches for the character ideation. We opted for a simple line-drawn character to maintain a clean and minimalist aesthetic while avoiding potential complexities in the illustration process. The design features large expressive eyes, which enhance its friendly and approachable appearance.

Fig 8.6. Character Rough Sketches

F. Wireframes

For now, we only need to do an initial wireframes and I decided to pick some screens of the important features we have, which is:

Find Babysitter - Features babysitter that are highly recommended
Booking - Allows user to pick their date and time
Explore - Includes knowledge hub, suggested events, and exclusive discounts
Tips - Provides parenting tips from different categories
Chat - Allows user to direct message others or join group and forums

Fig 9.1. Initial Wireframe

Final Task 2 Submission

Slide includes Task 1 and Task 2.

Fig 10.1. Final Task 2 - Slide

Task 3 - Concept Presentation

Instructions:

The project presentation showcases how our design solution meets the needs of our target audience through a newly created product or service with social, cultural, or economic value. It emphasizes attention to detail, proper execution, and adherence to conventions in organization, content, formatting, aesthetics, and style.

A. Presentation

We prepared slides for our presentation and were scheduled to present on 18th March, 9:20 a.m. We were requested to present in 12 minutes, and conduct a QNA section for 8 minuites.

Fig 11.1. Presentation Group Photo

B. Refinements

User Persona and User Journey Map

During the Q&A session, Dr.Wong pointed out that all our user persona has a very similar profile, which are mothers with different backgrounds. She suggested that we can include other target audience like the babysitter.

After careful consideration, we decided to remove the user persona of the work-from-home mother, as her characteristics and needs contributed the least to our overall objective. Her challenges overlapped significantly with other personas, making her role less distinct in shaping our design decisions.

To create a more well-rounded and impactful user representation, we introduced two new user personas: one for kid-friendly business owners and another for babysitters. These additions help us better address the needs of all key stakeholders, ensuring that our platform effectively connects parents with trusted childcare providers while also supporting businesses that cater to families. Additionally, businesses and babysitters can be a source of revenue for our platform, as they may pay for advertisements to promote their services and reach more potential customers.

Fig 12.1. User Persona #4 - Play Centre's Owner

Fig 12.2. User Persona #5 - Babysitter

We also developed a user journey map for each user persona to better understand their experiences, needs, and interactions with our platform.

Fig 12.3. User Journey Map #4 - Play Centre's Owner

Fig 12.4. User Persona #5 - Babysitter

Wireframes

Mr. Razif and Mr. Shamsul also advised us to consider how users can confidently determine the trustworthiness of babysitters, as this is one of the most crucial features of our app. To enhance user trust, we explored the idea of implementing verification badges or approval ticks on babysitter profiles. This feature would indicate that a babysitter has undergone background checks, met specific criteria, or received positive reviews from other parents, ensuring a safer and more reliable experience for users. Mr. Razif also points out that my wireframe isn't complete enough, I should add some icon or text to indicate the content of the boxes.

For my lo-fi wireframes, I have made some improvements:

Star icon: Indicate verified, recommended services
Lightning icon: Indicate babysitters that can provide service in a short notice
Include image icons and text to enhance clarity and readability of the content.

Fig 12.5. Wireframe Improvements

Final Wireframes

Fig 12.6. Final Wireframes

PNGs - click to enlarge

Fig 12.7. Find Babysitter

Fig 12.8. Booking

Fig 12.9. Explore

Fig 12.10. Tips

Fig 12.11. Chat

C. MVP Features

We added a section of the Minimum Viable Product (MVP) Features. This section highlights the core functionalities essential for the initial launch, ensuring that our app delivers immediate value to users. By focusing on key features, we aim to streamline development while addressing the most critical needs of parents, babysitters, and kid-friendly businesses.

For Parents

1. Babysitter & Emergency Childcare Booking

Find Babysitters: Parents can browse available babysitters based on location, availability, and reviews.
Emergency Babysitter: Quick-access option for urgent childcare needs.
Babysitter Profiles: Each babysitter has a profile with qualifications, experience, and parent reviews.
Booking & Scheduling: Parents can book babysitters based on real-time availability.
Secure Payments: Built-in payment processing for convenience and security.

2. Kid-Friendly Locations Finder

Browse & Filter Locations: Find nearby kid-friendly places (parks, cafés, play areas, educational centers).
Recommendations & Reviews: See ratings and parent feedback on locations.
Categories for Different Needs: Options like indoor play, learning activities, or outdoor fun.

3. Parent Community & Support

Parent Forum: A space for parents to share advice, ask questions, and discuss childcare topics.
Single Parents Community: A dedicated section for single parents to connect and support each other.
Parent Messaging: Allows parents to add friends and send direct messages for private discussions and support.

4. Parent Knowledge Hub

Parenting Tips & Guides: Articles on childcare, development, and parenting techniques.
Common Questions & Expert Advice: A dedicated FAQ section with answers in various formats, including videos, transcripts, and articles.
Tips by Category – Practical tips across various topics, including parenting, time management, child behavior, and family well-being.

5. Live Communication & Support

Buz Button (Voice Messaging): Allows parents to send live voice messages to their booked babysitter.
Chat with Babysitter: Secure in-app messaging for real-time communication.
Notifications & Alerts: Reminders for bookings, emergency alerts, and forum updates.

6. User Profiles & Settings

Parent Profile: Manages booking history, saved locations, child profiles, and forum activity.
Babysitter Profile: Showcases qualifications, experience, availability, and ratings.
Child Profile: Stores health records, allergies, dietary needs, and emergency contacts.
Settings & Preferences: Controls notifications, payment methods, privacy settings, and app customization.

For Babysitters and Kid-friendly Businesses

7. Babysitter Job Opportunities

Babysitter Registration & Profile Setup: Babysitters can create profiles showcasing experience, certifications, and availability.
Verification & Background Checks: A system to verify babysitters for trust and safety.
Earnings & Payments: Babysitters can track earnings and receive payments securely through the app.

8. Business Promotion for Childcare Services

Promote Kid-Friendly Businesses – Local businesses (play centers, learning centers, kids' cafés) can list their services.
Event Listings & Special Deals – Businesses can advertise events, promotions, and discounts for parents.
Sponsored Listings – Businesses can pay for featured placements in the Kid-Friendly Locations Finder.
Review & Rating System – Parents can leave feedback on businesses to help others make informed decisions.

Final Task 3 Submission

Fig 13.1. Final Task 3 - Slide

FEEDBACK

Week 1

The problem you've presented isn't substantial enough for a major project. Try conducting deeper research to identify a more significant issue to solve.

You can proceed by combining the three ideas—parking and study place finder, internship finder, and events information—into a single solution. However, you will need to develop a clear problem statement that defines the core issue your app aims to address.

Week 2
Good

Week 3
You have done a deep research and valued the interview results as you have come out with a solution, that’s good.

Week 5
You can continue developing affinity diagram and start the card sorting, then paste them into the slide of your group. After that, you will need to start the LOFI.

Week 8

Indicate how users can identify verified babysitters (e.g., badge, tick, or certification label).
Create another user persona from the babysitter’s or kid-friendly business’s perspective to understand their needs and challenges.
Modify the wireframe to clearly label specific content areas (e.g., "Add Image" icon, profile boxes, rating section) for better clarity.

REFLECTION

Throughout this project, I gained a deeper understanding of User-Centered Design (UCD) and how to create a product that truly meets the needs of its users. One of the biggest lessons was learning how to identify what users actually wantrather than assuming what they need. This process involved researching real user experiences, gathering insights, and mapping out different user journeys. Conducting interviews and analyzing user pain points helped me see beyond surface-level problems and recognize the core challenges parents face when managing childcare, work-life balance, and community support.

Initially, I focused on primary users—parents who need babysitters—but I soon realized the importance of including all target audiences, such as babysitters, single parents, and those looking for parenting knowledge rather than childcare services. By broadening my perspective, I learned how to design an app that accommodates different user needs while maintaining a seamless experience for everyone. This shift in thinking allowed me to create features that support not just babysitter matching but also emergency childcare, parenting resources, and a strong parent community.

Understanding UCD principles also taught me how to balance usability, accessibility, and user needs. Instead of designing based solely on assumptions, I iterated on ideas based on user feedback and insights, ensuring the app is intuitive, inclusive, and actually solves real-world problems.

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Tan Zhao Yi (0363285)

Major Project I - All Tasks

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