Project 3: Final Project
We have come out with a rationale and colour scheme before we
started to do our mock-up. Originally, people first impression
on Yokai are intimidating and scary thus we want to alternate
to a cute and minimalist style of bento box.
A. Digitalisation
After discussion, we decided to name it "Yo Bento" .This Yo
Bento box cover features six iconic yokai in a cute "kawaii"
style, symbolizing mystery and depth in Japanese folklore. The
hexagonal shape mirrors their positions and draws from
traditional patterns. Inside, partitions shaped like three
yokai separate dishes, embodying Japanese values of balance
and beauty. A central hole enhances both functionality and
aesthetics. To heighten surprise and emphasize yokai
symbolism, the lid showcases illustrations of these mythical
creatures, starting with a kappa. Overall, the design embodies
intricate kawaii style of "Yokai".
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Fig 1.1. The Front Cover and Side Perspective of Bento
Box
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Fig 1.2. The Interior of Bento Box
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Fig 1.3. The Interior of Cover Lid
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The exterior color scheme of black and red with interior
of green and yellow kappa enhance appealing impact and
cultural resonance.
Fig 1.4. Coloured Bento
B. Box Extended View
After conceptualising the design, our next step involved
measuring the dimensions of the bento box cover, both its
length, width for interior space.
Fig 2.1. Box Extended View
C. Mock-up
We used paper cards to create mock-ups, allowing us to
visualize how the design would fit and function within the
bento box. Through careful measurement and prototyping, we
laid the groundwork for bringing our creative vision to life
with precision and efficiency.
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Fig 3.1. Interior of Yo Bento
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Fig 3.2. Side View of Yo Bento
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D. Final Outcome
After finalizing the design, we proceeded to color the
exterior of the bento box with Buncho colors, ensuring a
vibrant and visually appealing finish. Next, we printed out
our crafted design to paste on the lid, enhancing its
aesthetic allure. To capture the essence of our Yo Bento, we
book the design studio to photograph Yo Bento and its
intricate details, including close-up shots to showcase its
beauty.
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Fig 4.1. Coloured Bento
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Fig 4.2. Final Outcome
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E. Physical Consultation
Following the physical presentation on Intercultural Design
Lecture, we received valuable feedback from Ms. Anis, who
suggested filming a stop-motion video featuring the bento
box and its contents. Inspired by her insight, we embarked
on this creative endeavor, arranging and capturing each
frame to bring Yo Bento to life in a captivating and dynamic
manner. This multimedia approach added depth and dimension
to our project, further highlighting its innovative design
and culinary delights.
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Fig 5.1. Presentation of Yo Bento to Ms Anis
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Then, we aimed to create a stop motion video that not only
showcased the details of the bento box but also highlighted
the delicious food inside through dynamic story telling
hence we create a moodpboard stories.
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Fig 5.2. Stop Motion Storyboard
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Final Bento Outcome
Fig 5.3. Final Bento Outcome - Poster
Fig 5.4. Final Presentation Slides
Fig 5.5. Final Presentation Video
Fig 5.6. Final Stop Motion
Week 6
Ms. Anis satisfied with fast progress on the mock-up project and proposed an exciting idea: creating a video showcasing Yo Bento. She recommended incorporating close-up shots to highlight its details and suggested featuring the delicious food inside as well. Inspired by her suggestion, we eagerly embraced the opportunity to make Stop Motion Video.
Week 7
We're delighted to hear that Ms. Anis is satisfied with the video!
Experience
Creating the stop motion advertisement for our Intercultural Design final project was an exhilarating experience that pushed me to explore new creative avenues. Collaborating with my peers, we embarked on a journey to delve into Japanese ghost cultures, aiming to capture the essence of supernatural beliefs and their impact on society through visual storytelling. As we began filming, we encountered various technical hurdles that required innovative solutions. From ensuring smooth transitions between frames to experimenting with lighting and props, every step of the process demanded attention to detail and creative problem-solving. Despite the challenges, witnessing our vision come to life frame by frame was immensely gratifying.
Observation
Throughout the process of creating the stop motion advertisement, we observed the profound impact of Japanese ghost cultures on society. The background stories of supernatural beings emerged as a powerful vehicle through which cultural anxieties, historical traumas, and societal values were expressed and processed. As we meticulously crafted each scene, we gained a deeper understanding of the intricate web of influences that shape Japanese cultural identity. Moreover, we uncovered how ghost culture permeates various aspects of Japanese life, from architecture and urban planning to entertainment and tourism. Our exploration illuminated the intricate relationship between tradition, imagination, and collective memory, highlighting the significance of supernatural beliefs in shaping cultural narratives.
Findings
Our experience of creating the stop motion advertisement provided valuable insights into the interplay between culture and design. By delving into the intricacies of Japanese ghost cultures, we gained a deeper appreciation for the role of tradition and imagination in shaping cultural identities. The process of conceptualising and crafting the advertisement not only honed our creative skills but also deepened our understanding of the profound impact of supernatural beliefs on society.
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