Design Principles - Task 2: Visual Analysis
Tan Zhao Yi / 0363285
Design Principles / Bachelor of Design (Honours) in Creative Media
Task 2 / Visual Analysis
LIST
Lectures 1-5 refers to
Task 1.
Task 2: Visual Analysis
INSTRUCTION
LECTURES
Lecture 1-5 refers to
Task 1.
Lecture 6: Visual Analysis
Visual Analysis
- Method for understanding design through visual elements and principles
- Focuses on describing and explaining visual structure
- Recognises designer's choices and how design communicates ideas or meaning
- Integral part of visual literacy, aiding interpretation of images in various contexts
- Crucial in navigating visual media prevalent in 21st-century society
- Enhances critical judgment skills and promotes active engagement in seeking answers
- Included 3 phases: Observation, Analysis, Interpretation
Phase 1: Observation
Observation involves closely examining the visual elements
of a design without prior knowledge and articulating
findings effectively.
Phase 2: Analysis
- Reflect on observations and make statements based on evidence.
- Consider how identified visual elements combine to form design principles.
- Assess the impact of design principles on the viewer.
- Analyse how the viewer's gaze is directed through the work.
- Apply learned design principles to understand why the viewer's gaze follows certain paths.
Phase 3: Interpretation
- Merge observations, descriptions, and analysis with factual information and historical context.
- Determine the meaning and purpose of the design.
- Consider the intentions of the designer.
- Utilise trustworthy published sources to support interpretation.
Task 2: Visual Analysis
Phase 1: Observation
We were requested to analyse the visual appearance
of the image in Task 1 to apply our knowledge of
visual analysis in this task, as well as studying
the composition, effectiveness etc.
|
| Fig 1.1. A Gift of Nature |
Phase 2: Analysis
|
|
| Fig 2.1. A Gift of Nature |
This artwork uses colours and positioning to tell a story. Bright colours stand out next to dull ones, showing the difference between nature and pollution, creating a sense of contrast. Some colours grab viewers' attention more than others, making them think about what they mean. It emphasis the ocean life with multiple colour that represents vitality, and black and white representing death and exploitation .There is also a repetition of pollution and waves which create movements, showing how they keep happening over and over again. This reminds us that pollution is a big problem for our oceans. The artwork asks us to think about our connection to nature. It shows us that we need to take care of our planet better. (121 words)
Phase 3: Interpretation
Reference:
Image #1 (left): Marlin and Dori in Real Life - https://pin.it/ec3MtVIis
Image #2 (right): Ocean Pollution by Claudine Gévry -
www.cgevry.com
The artwork is an illustration drawn for a
children book. This art style is commonly called
as children's book illustration, typically
featured vibrant colours, whimsical character,
and imaginative settings which tend to captures
young readers' attention. Also it reminds us to
communicate and learn about the world with a
different ways, other than just reading and
writing. Children need to see themselves as
artist who can create their own artwork
(Galda, L., & Short, K. G., 1993). All
the three images has the same movement
of plastics and other pollutants
floating on and under the sea.
(96 words)
References:
1. Galda, L., & Short, K. G. (1993).
Children’s Books: Visual Literacy: Exploring Art
and Illustration in Children’s Books. The Reading Teacher, 46(6), 506–516.
http://www.jstor.org/stable/20201117
FEEDBACK
Week 4
absent - study trip
Week 5
In Phase 3, don't explain the concept anymore. Focus
on the similarity of the three image, talk about their
design style, art movement etc.
REFLECTIONS
Experience
I faced challenges with this task due to misunderstandings and dissatisfaction with the information. Initially, I selected a different image than the one chosen in Task 1. Fortunately, I recognized this error early and corrected it. However, the image I eventually chose for Task 2 posed difficulties because it came from a relatively unknown artist. Finding reliable information about the artist and similar artworks proved to be a challenge, impacting my analysis for Task 2.
Observation
Discussing how these design principles manifest in the artwork allows for a deeper understanding of its visual language and aesthetic qualities. It sheds light on the artist's intentions and choices, as well as how these elements contribute to the artwork's overall message and impact.
Findings
After thinking about the artwork, I realized that art can make us think about important things like protecting the oceans. It made me feel like I want to do something to help the oceans too, even if it's small.
FURTHER READING
Book Name: The Language of Graphic
Design Revised and Updated : An Illustrated
Handbook for Understanding Fundamental Design
Principles
Author: Richard Poulin
Published by: 2018
Database: eBook Academic Collection
(EBSCOhost)
#14 Tension
- Tension is a visual and psychological tool in communication.
- It balances opposing formal elements, evoking emotions like anxiety or excitement.
- Tension and balance are interconnected principles in visual communication.
- Lack of balance leads to tension and anxiety, observable in daring acts like high-wire performances.
- Visual messages evoke similar emotions through tension and balance.
Characteristic and Effects
- Tension depends on opposing visual forces in architecture, music, and dance.
- It arises from contrasts and imbalances between elements like form and content.
- Space composition affects tension, with varied proximity of elements creating visual interest.
- Tension is a dialogue between compositional elements and should support the message's content.
- Asymmetrical compositions create tension in response to gravity and design element imbalance.
The poster series for the Stephen Petronio Company explores spatial tension through cropped photographic images, horizontal and vertical typographic elements, and varied layers of color and dot patterns. Each composition effectively balances visual tension and balance, creating a dynamic interplay among its elements.
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