Advanced Typography - Final Compilation and Reflection

30.8.2023 - 29.11.2023 / Week 01 - Week 14
Tan Zhao Yi / 0363285
Advanced Typography / Bachelor of Design (Honours) in Creative Media
Final Compilation and Reflection



LIST

Advanced Typography - Task 1 / Exercises: Typographic Systems & Type & Play 

Advanced Typography - Task 3 / Type Exploration and Application



SUBMISSIONS

Task 1 / Exercise 1: Typographic Systems
30.8.2023 - 6.9.2023 /Week 01 - Week 02

Fig 1.1. Final Axial System - JPG, Week 2 (11.9.2023)

Fig 1.2. Final Radial System - JPG, Week 2 (11.9.2023)

Fig 1.3. Final Dilatational System - JPG, Week 2 (11.9.2023)

Fig 1.4. Final Random System - JPG, Week 2 (11.9.2023)

Fig 1.5. Final Grid System - JPG, Week 2 (11.9.2023)

Fig 1.6. Final Transitional System - JPG, Week 2 (11.9.2023)

Fig 1.7. Final Modular System - JPG, Week 2 (11.9.2023)

Fig 1.8. Final Bilateral System - JPG, Week 2 (11.9.2023)

 
Fig 1.9. Final Task 1 - Exercise 1: Typographic System - PDF, Week 2 (11.9.2023)             

Fig 1.10. Final Task 1 - Exercise 1: Typographic System with Grids and Guides - PDF, Week 2 (11.9.2023)
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Task 1 / Exercise 2: Type & Play
6.9.2023 - 13.9.2023 /Week 02 - Week 03

Fig 2.1. Final Type Design, Week 3 (13.9.2023)
Fig 2.2. Compiled Progression, Week 3 (13.9.2023)                

Fig 2.3. Letter Y, Week 3 (13.9.2023)                     
Fig 2.4. Letter T, Week 3 (13.9.2023)                     
Fig 2.5. Letter H, Week 3 (13.9.2023)                     
Fig 2.6. Letter F, Week 3 (13.9.2023)                       
Fig 2.7. Letter A, Week 3 (13.9.2023)                     

Fig 2.8. Extracted letterform compared to final type design, Week 3 (13.9.2023)

Fig 2.9. Final Typeface Showcase, Week 3 (15.9.2023)

Fig 2.10. Final Type & Play - PDF, Week 3 (19.9.2023)
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Task 2: Key Artwork & Collateral
20.9.2023 - 11.10.2023 / Week 04 - Week 07

Fig 3.1. Final Key Artwork, Week 7 (13.10.2023)

Fig 3.2. Final Key Artwork (coloured), Week 7 (13.10.2023)

Fig 3.3. Final Animated Key Artwork (coloured), Week 7 (13.10.2023)

Introduce Final Key Artwork:

Fig 3.4. Colour Palette, Week 7 (13.10.2023)

Fig 3.5. Collateral - Lotion, Week 7 (13.10.2023)
Fig 3.6. Collateral - Product Packages, Week 7 (13.10.2023)
Fig 3.7. Collateral - Stickers, Week 7 (13.10.2023)

Instagram Account: @__zhxo

Fig 3.8. Desktop Screenshot of IG Page, Week 7 (13.10.2023)

Fig 3.9. Final Task 2: Key Artwork & Collateral - PDF, Week 7 (13.10.2023)
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Task 3 / Type Exploration and Application
18.10.2023 - 29.11.2023 / Week 08 - Week 13


Fig 4.1. Final Type Exploration, Week 13 (28.11.2023)

Fig 4.2. Final Type Presentation #1, Week 13 (28.11.2023)
Fig 4.3. Final Type Presentation #2, Week 13 (28.11.2023)
Fig 4.4. Final Type Presentation #3, Week 13 (28.11.2023)
Fig 4.5. Final Type Presentation #4, Week 13 (28.11.2023)
Fig 4.6. Final Type Presentation #5, Week 13 (28.11.2023)

Fig 4.7. Final Type Application #1, Week 13 (28.11.2023)
Fig 4.8. Final Type Application #2, Week 13 (28.11.2023)
Fig 4.9. Final Type Application #3, Week 13 (28.11.2023)
Fig 4.10. Final Type Application #4, Week 13 (28.11.2023)

Fig 4.11. Final Task 3: Type Exploration and Application - PDF, Week 13 (28.11.2023)


REFLECTIONS

Experience
Comparing to Typography, the most significant difference for me is Advanced Typography allows more freedom of creating. In the start of the semester, I was always stuck in a box thinking "No I shouldn't do this" "No I shouldn't do that" because there's a "typography" rules in my mind since the last semester. To be honest, I took a long time of pulling out myself from my set of rules. I have to admit that the passion of designing is still remaining but my motivation of working more (researching, developing, refining etc.) is getting lower and lower. This is making me using more and more time of writing a blogspot, recording my progress or even writing a reflection. 

Observations
I observed that keep forcing myself to sit in front of the computer, thinking "I must came up something today" isn't the best way a designer works. I noticed that some other actions can inspire me better sometimes, for example sitting outside of my house after the rain, eating good food, listening to musics, watching performances etc. Inspiration doesn't come in one way.

Findings
I found out that the lectures and knowledge gained in last semester has become a very useful stepping stone in this module. I felt like its a long duration lecture class last semester, then the practical class this semester. The most unexpectedly useful knowledge point is kerning and tracing letters. I didn't expect I will be using it in almost every task. 
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